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K AS IN KITCHEN
This kitchen brand transforms cooking from intimidating to inspiring, inviting everyone to find confidence and joy in the heart of their home. Through a refreshed visual identity, vibrant packaging, and relatable photography, we brought a playful energy to life that makes cooking feel approachable and fun. More than selling aprons, this is a brand that sparks curiosity, fosters confidence, and celebrates the magic of simple, joyful moments in the kitchen.
Delightfully creative essentials for any kitchen.
BRAND STRATEGY
VISUAL IDENTITY REFRESH
PACKAGING DESIGN
PRODUCT DESIGN
ART DIRECTION
"Tony’s organization and attention to detail meant I could relax knowing that everything was taken care of. I’m incredibly proud and confident in how K AS IN KITCHEN looks, feels, and speaks to our audience. The brand isn’t just about products anymore—it has a clear voice and identity that reflects our mission to empower home cooks everywhere."
Michael Castro
K AS IN KITCHEN Founder
Lifestyle photography by Ampersand Studios.
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